#SANDY HOOK PROMISE SERIES#

The campaign also converted into real action, leading to 92K visits to where people could learn the warning signs to prevent future school shootings. It was shared by prominent figures including Mark Ruffalo, Trevor Noah, Katie Couric, multiple US senators, and Katy Perry herself. The work immediately made the cultural breakthrough we had aimed for, racking up 1 million video views in 24 hours and 355 million total impressions.

#SANDY HOOK PROMISE SERIES#

Viewers could learn more about the featured survivors by watching a series of heartbreaking online interviews where the survivors share their stories and talk about their shattered teenage dreams. To demonstrate how the carefree innocence of the teenage experience has been destroyed by the reality of gun violence, we partnered with pop megastar Katy Perry and a brave team of real school shooting survivors to reimagine Perry’s euphoric pop anthem, “Teenage Dream.” Juxtaposed against the teenage survivors, the context of the original upbeat lyrics change and begin to eerily describe their traumatic experiences of gun violence. School shootings have changed what it means to be a teenager in America today, and we wanted to highlight the mental and physical toll that gun violence is having on a whole generation of young people. The aim of this campaign was to put a human face to the lasting damage that gun violence is having on America’s youth. This can be done while upholding second amendment rights.Sandy Hook Promise is a nonprofit gun violence prevention organization that aims to prevent future school shootings.Ģ021 saw the most school shootings on record, but when the media headlines fade, the trauma that these tragedies leave behind remains. Call on your elected officials to pass commonsense legislation now that protects the safety and lives of children. We must take action today and every day until this epidemic of violence ends. Take your heartache, your fear, your anger and sadness, and channel them into action. 'For everyone else waking up today - take a moment as you send your child to school and imagine what the Uvalde community is experiencing. We also offer ourselves to them, in whatever way we can be of service to their needs. We want to offer the families our compassion and commitment to honor their loved ones, along with ours, as we continue our mission to end gun violence. We know that the road ahead for the Robb Elementary School community will be incredibly difficult. 'Having lived through a mass shooting, still enduring the pain of our own children being killed in their first-grade classrooms by senseless violence, we know that nothing is going to bring back the precious lives lost in Uvalde.

We are sickened under the weight of our sadness as we watch another community of families suffering their worst nightmare. 'All of us at Sandy Hook Promise are devastated by this shooting, haunted by the shocking similarities to the Sandy Hook Elementary School tragedy. Nearly 10 years ago, our sons, Dylan and Daniel, went to school and never came home. We know firsthand the unspeakable pain and darkness that descended on Uvalde today. Nineteen children will never come home from school. 'We are grieving with the families of the innocent lives taken in this horrific tragedy. Our Board Mark Barden Co-founder, CEO of Sandy Hook Promise Action Fund, and Board Director Family Member whose son, Daniel, was killed on 12.14. Sandy Hook Promise released the following statement after the shooting, urging action: Sandy Hook Promise is led by several family members whose loved ones were lost at Sandy Hook Elementary School and a talented staff of seasoned professionals. 'We know that this is a generation that's already traumatized by gun violence, by school shootings.Perhaps if there were enough parents and members of Congress had grown up in this reality, then maybe we wouldn't be where we are right now.'

'We know that this is a community that's going to be traumatized,' Hockley said. Their proposed policy solutions include supporting the passage of more red flag laws, closing the loophole in federal background checks, secure storage of firearms, and restricting access for teens to military grade assault-style weapons. We can start within the frame of, everyone wants to protect their children.' 'We can start this conversation, and it doesn't have to be a partisan argument. 'There is a lot of opportunity that will allow us to enact simple policy in gun safety that will not infringe up on anyone's Second Amendment rights,' Barden said. Hockley and Barden again amplified the legislative police changes they say their research shows will stem the mass shooting epidemic.

Sandy hook promise